The popularity of horse racing and horse meat consumption prompt the surge in horse breeding business. People found the need to intercept horse conception. They intervene with the mating of the stallion, male horse, and the mare, female horse, to ensure a favourable genetic makeup of offspring, called foal.

Horse breeding means the reproduction of horses with the special aid of humans. Although feral and wild horses successfully breed without human intervention, planned mating is used to effectively produce desirable and healthy foals. However, breeders normally make a selection of breeding parents and usually opt for purebreds. Selective mating is intended to make sure that the foal is of a given phenotype or observable physical or biochemical characteristics. Nevertheless, some horse owners simply mate the family mare with a local stallion to produce a companion animal.

To be progressive, a horse breeding business should employ modern breeding management and technologies. That way, breeding results in increased conception rate, healthy pregnancy, and successful foaling. In addition, it is imperative to use sound marketing strategies to boost the business.